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About us

ABOUT US

Growing our future

With the increasing interest in sustainable gardening,
communities of succulent enthusiasts are flourishing
to promote eco-friendly practices.


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Discover New Succulent Varieties

Explore our wide range of succulents, from classic favorites to rare finds. Our content is designed to inspire and educate plant enthusiasts of all levels.

Start with the plant lover – find out what they need and provide it to them.


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Changing your space is possible.
We’ve done it with succulents.

Meet our plant enthusiasts

Passionate horticulturists dedicated to your plant journey

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the heart of our succulent business. He enjoys nurturing plants and developing innovative strategies for marketing and customer engagement.

Mich Stark

Chief Succulent Officer

Mich loves nurturing plants. With his multi-year experience as Commercial Director in the horticulture industry, Mich has helped the company to flourish. Mich is among the best in the field.

Aline Turner

Chief Plant Officer

Aline is a passionate succulent lover who inspires others to cultivate their green thumbs. She shares her knowledge with a community of thousands of plant enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her extensive background in botany, helps us analyze growth trends and improve our offerings. She is committed to elevating our business and enhancing customer satisfaction.