About us
ABOUT US
Growing our future
With the increasing interest in sustainable gardening,
communities of succulent enthusiasts are flourishing
to promote eco-friendly practices.
Discover New Succulent Varieties
Explore our wide range of succulents, from classic favorites to rare finds. Our content is designed to inspire and educate plant enthusiasts of all levels.
Start with the plant lover – find out what they need and provide it to them.
Changing your space is possible.
We’ve done it with succulents.
Meet our plant enthusiasts
Passionate horticulturists dedicated to your plant journey
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the heart of our succulent business. He enjoys nurturing plants and developing innovative strategies for marketing and customer engagement.
Mich Stark
Chief Succulent Officer
Mich loves nurturing plants. With his multi-year experience as Commercial Director in the horticulture industry, Mich has helped the company to flourish. Mich is among the best in the field.
Aline Turner
Chief Plant Officer
Aline is a passionate succulent lover who inspires others to cultivate their green thumbs. She shares her knowledge with a community of thousands of plant enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in botany, helps us analyze growth trends and improve our offerings. She is committed to elevating our business and enhancing customer satisfaction.